Pay your Tax Monthly
The application is to make a quick and easy way for companies or private individuals can pay their taxes. The main part of this site is the landing page, as it was designed to gain the most valuable information from the user so we can tailor the journey once they are past the landing page.
Client
Premium Credit LTD
Role
Junior UX/ UI Designer
Team
Solo Designer, 8 Developers and 3PM
Timeframe
Apr 2016 - Oct 2016
Journey Map
The primary challenge was the pace of delivery. Each co-branded site had a very short turnaround, often just two to three days from brief to final design. This meant quickly understanding new brand guidelines, campaign objectives, and audience expectations, while still maintaining a high standard of creative and strategic thinking.
It was also demanding to context-switch between multiple briefs running in parallel. At times, this meant shifting focus to a new campaign before another was fully complete, requiring strong organisation, mental agility, and the ability to stay creatively consistent under pressure.
The journey map for Pay your Tax Monthly is very simple, and try to ask the minimum questions. Here is a more in depth journey map, that the user may not see:

The Process
Every project starts with understanding the problem before designing a solution. I use the Double Diamond design process as a guide because it keeps the work focused on real user needs while ensuring the final product meets business goals.
Discover
Define
Develop
Deliver

Why This Process Matters
Following a structured design process helps reduce guesswork, keeps projects aligned with business goals, and ensures every design decision has a purpose.
It also creates better communication throughout the project, giving clients visibility into each stage and confidence that we're solving the right problem before investing time in the final design.

Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.ukSite designed and built by Alex Waters
©2026
Pay your Tax Monthly
The application is to make a quick and easy way for companies or private individuals can pay their taxes. The main part of this site is the landing page, as it was designed to gain the most valuable information from the user so we can tailor the journey once they are past the landing page.
Client
Premium Credit LTD
Role
Junior UX/ UI Designer
Team
Solo Designer, 8 Developers and 3PM
Timeframe
Apr 2016 - Oct 2016
Journey Map
The primary challenge was the pace of delivery. Each co-branded site had a very short turnaround, often just two to three days from brief to final design. This meant quickly understanding new brand guidelines, campaign objectives, and audience expectations, while still maintaining a high standard of creative and strategic thinking.
It was also demanding to context-switch between multiple briefs running in parallel. At times, this meant shifting focus to a new campaign before another was fully complete, requiring strong organisation, mental agility, and the ability to stay creatively consistent under pressure.
The journey map for Pay your Tax Monthly is very simple, and try to ask the minimum questions. Here is a more in depth journey map, that the user may not see:

The Process
Every project starts with understanding the problem before designing a solution. I use the Double Diamond design process as a guide because it keeps the work focused on real user needs while ensuring the final product meets business goals.
Discover
Define
Develop
Deliver

Why This Process Matters
Following a structured design process helps reduce guesswork, keeps projects aligned with business goals, and ensures every design decision has a purpose.
It also creates better communication throughout the project, giving clients visibility into each stage and confidence that we're solving the right problem before investing time in the final design.

Site designed and built by Alex Waters
©2026
Say Hello
I’m open for freelance and permanent role opportunities. Or simply say hello, if you like the site!
LinkedIn
me@alexwaters.co.uk